6 Questions for Jeffrey Hollender, Founder of Seventh Generation and Author of The Responsibility Revolution
From www.thedailygreen.com:
I can’t tell you about “all” the boats, but ours is floating higher than ever before, with business this year up almost 20%. The category of “green household cleaners, dish liquid and laundry,” as defined by IRI in Food, Drug and Mass Market retailers for the 12 months ending November 29, 2009 grew between 18% and 56% while comparable “non-green” products were down as much as 5% and flat at best. Competition has definitely expanded the overall growth of the categories. We’re confident we will continue to get our fair …
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